Alumni Newsroom

Has Halloween Come Early This Year?

As the saying goes, it’s usually Christmas that comes early. But this year it’s Halloween’s turn. Will sales serve as a barometer for the rest of the holiday season? 

Key takeaways

  • Spooky decor and seasonal treats have hit the shelves sooner than usual, with retailers taking advantage of supply chain efficiency to display products earlier.
  • While consumers are cautious given the choppy economic environment, they are still spending around holidays and events.
  • Overall, J.P. Morgan Research forecasts that holiday sales in the U.S. will be up by 2-5% in 2023.

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