Has Halloween Come Early This Year?
As the saying goes, it’s usually Christmas that comes early. But this year it’s Halloween’s turn. Will sales serve as a barometer for the rest of the holiday season?
Key takeaways
- Spooky decor and seasonal treats have hit the shelves sooner than usual, with retailers taking advantage of supply chain efficiency to display products earlier.
- While consumers are cautious given the choppy economic environment, they are still spending around holidays and events.
- Overall, J.P. Morgan Research forecasts that holiday sales in the U.S. will be up by 2-5% in 2023.
